5 of The Worst AdWords Practices You Should Avoid at All Cost

Getting started in AdWords might seem a bit daunting if this is a whole new field for you. There’s so many things to select and to follow, it can be overwhelming. We’ve compiled a very brief guide on things you should be wary of and avoid on your journey into AdWords awesomeness.

Running Out Of Funds With a Depleted Daily Budget

Make sure you never run out of funds with a depleted daily budget. Remember, the bigger the budget, the bigger the chances of reaching the correct audience.

Not Doing Research on The Competition

Don’t forget to do research on competition. Seeing what competitors are doing will give you an added advantage. You are able to compare keywords and see whether what you have in your court stacks up nicely with whoever you are up against!

Not testing your ads

If you don’t apply A/B testing, there is no way in knowing whether you are putting out ads that are performing the best they could.

Lack of Negative Keywords in Your Campaigns

Negative keywords helps Google to ensure the correct traffic is coming your way. What this means is that when you set a specific negative keywords, when users search for that keyword, your and won’t show.

Bad Linking in Your Ad

Whatever campaign you’re running, you will have to include a link back to your site. It is one of the biggest crimes against the industry to just copy and paste whatever page you have open in your ad copy. Make a point of it to place the correct link in your copy – it might just get you more conversions!

Have you ever been guilty of committing any of the above? Perhaps you have another one that you would like to share with us and our readers. Add it to our comment section below!

4 Tips on How to Write Better Ad Copy for Your AdWords Campaigns

A lot of time the effort of writing the perfect ad copy for AdWords campaigns are overlooked. Sometimes it is even regarded as just something that can be easily scribbled down and placed. There is a bit of a science behind it, as you will see in the tips we’ve put together for you below.

#1 Conduct Some Research

First, see what your competitors are doing before just jumping in at the deep end. You might just end up drowning! After you have an idea of the type of keywords that are performing better, setting up your list of identified keywords should be as easy as pie.

#2 Create Categories for Ads

Being successful in AdWords advertising means doing your homework, measuring, changing, and being flexible. But it also means you need to be specific about your goals and what you want to achieve. Creating categories for your ads will simplify the writing process.

#3 Write Clearly and Concisely

And don’t forget that very important call to action! Remember, when users see ads they need to know what it is you are expecting of them. You also only have a limited amount of characters to write the copy, so make every character count!

#4 Testing and Measuring

You don’t have to sit in front of the screen 24/7, but do keep an eye on the performance of your ads. If you notice one is not performing as it should, edit and rerun. Most of the times success is achieved by way of trial and error.

We hope these couple of tips will help you in your Google AdWords adventure! Keep in mind that it is a game of concentration and patience and knowing your product and ultimate goal. Without these you are pretty much left in the dark and so is your audience!

5. Usability Across All Devices

Of course, this one is quite obvious. You need to always design a website that will be responsive to ALL devices and browsers. Make sure your site is responsive during the testing round before launch. If it is not, revise and change accordingly. Keep in mind that more people are using smartphones and tablets to access the internet nowadays, so it is really important for your site to function properly, cross-device.

These are just a few key points to keep in mind before kicking off that big project. What are some of the principles that you apply in your day-to-day? Let us know!

5 Reasons Why You Should Invest in AdWords Marketing

As we all know, simply having a presence on the web is not enough. There is a lot of strategy and planning and research and hours and hours of work necessary to get you a) seen and b) visited. And just sitting on the porch, waiting for someone to buy a product on your online store, is not going to change a thing. Here’s a look at 5 reasons why you should implement AdWords marketing.

1. Adds Value to Your Existing Digital Marketing Efforts

If you have existing marketing strategies being implemented on social or elsewhere, Google AdWords is the perfect tool to boost those marketing strategies and reach a larger audience.

2. Gain More Conversions Quickly

We have found that paid ads gather more conversions than organic search results. The reasoning behind this theory is that you are able to set your audience up beforehand, meaning you reach the people who are more likely to buy your product.

3. Reach Specific Audiences

As mentioned above, AdWords allow you to set up your ads in such an intricate way, that you are able to specify what type of audience you wish your ad to be shown to. Not only does this instantly increase traffic, but also brings relevant customers to your site.

4. AdWords are Diverse and Flexible

The sky’s the limit when you start using AdWords to your advantage. See what we did there? But seriously, with the hundreds of options you can choose while setting up your ad, you are in control of how it looks, what it states, who it is delivered to and when.

5. Track, Measure and Analyze Your Progress

This is the part we absolutely LOVE! You can actually see whether your ad is getting any action or not. If you’re not happy with the performance, shake things up a bit, change the wording, look for another keyword. Google’s Analytics app is amazing and you are even able to see where in the world your clicks/visitors are.

There are a billion more reasons to start using AdWords marketing, and we can vouch for all of them! We hope these points nudged you into committing to a valuable AdWords marketing investment!