As we all know, simply having a presence on the web is not enough. There is a lot of strategy and planning and research and hours and hours of work necessary to get you a) seen and b) visited. And just sitting on the porch, waiting for someone to buy a product on your online store, is not going to change a thing. Here’s a look at 5 reasons why you should implement AdWords marketing.
1. Adds Value to Your Existing Digital Marketing Efforts
If you have existing marketing strategies being implemented on social or elsewhere, Google AdWords is the perfect tool to boost those marketing strategies and reach a larger audience.
2. Gain More Conversions Quickly
We have found that paid ads gather more conversions than organic search results. The reasoning behind this theory is that you are able to set your audience up beforehand, meaning you reach the people who are more likely to buy your product.
3. Reach Specific Audiences
As mentioned above, AdWords allow you to set up your ads in such an intricate way, that you are able to specify what type of audience you wish your ad to be shown to. Not only does this instantly increase traffic, but also brings relevant customers to your site.
4. AdWords are Diverse and Flexible
The sky’s the limit when you start using AdWords to your advantage. See what we did there? But seriously, with the hundreds of options you can choose while setting up your ad, you are in control of how it looks, what it states, who it is delivered to and when.
5. Track, Measure and Analyze Your Progress
This is the part we absolutely LOVE! You can actually see whether your ad is getting any action or not. If you’re not happy with the performance, shake things up a bit, change the wording, look for another keyword. Google’s Analytics app is amazing and you are even able to see where in the world your clicks/visitors are.
There are a billion more reasons to start using AdWords marketing, and we can vouch for all of them! We hope these points nudged you into committing to a valuable AdWords marketing investment!